BEAM - AI Photo Editor
Led GTM strategy and product positioning for an AI photo editor, driving 89% organic growth
GROWTH
MOBILE
2024-2025
Product Marketer for
AI & Digital Products
I sit at the intersection of product and users, helping teams sharpen their positioning, find the right channels, and tell a story that resonates with real people.
I sit at the intersection of product and users, helping teams sharpen their positioning, find the right channels, and tell a story that resonates with real people.
I sit at the intersection of product and users, helping teams sharpen their positioning, find the right channels, and tell a story that resonates with real people.
Case Studies
Glimpse - BFF & Couples Widget
Owned end-to-end GTM — from product concept and positioning to first 500 users
GTM
MOBILE
2025
Glimpse - BFF & Couples Widget
Owned end-to-end GTM — from product concept and positioning to first 500 users
GROWTH DESIGN
MOBILE
2025
Sway - Trending Camera Effects
Researched, built, and launched camera effects with 50%+ adoption
PRODUCT MARKETING
MOBILE
2025
WordPOP - AI Text Generator
Tested messaging and acquisition channels to validate product-market fit, reducing CPA by 98%
ACQUISITION
MOBILE
2025
WordPOP - AI Text Generator
Tested messaging and acquisition channels to validate product-market fit, reducing CPA by 98%
GROWTH DESIGN
MOBILE
2025